This week’s SaaS Backwards podcast features Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility, a consultancy that helps high-volume B2B SaaS CEOs define pricing and packaging for new products. 

In this episode, Dan discusses pricing as a key lever for SaaS success, debunking the myth that success is about what you charge, and stressing the importance of who and how you charge.

He breaks down the four elements of SaaS packaging—price metric, price model, offer configurations, and price fences—and explores pricing studies, realignment strategies, AI’s role, and whether pricing should appear on your website.

Key takeaways from this episode:

• The impact of pricing and packaging on revenue, profitability, and valuation
• Why pricing is a critical lever for growth in SaaS businesses that shouldn’t be overlooked
• Signs a new CMO or CRO should look for to determine if pricing needs attention at a prospective employer

Why You Might As Well Give Up on SEO...

SEO is on Life Support--It's Time to Pull the Plug.

You’ve been busting your tail, chasing that coveted spot on Google’s first page, while leadership hovers over your shoulder, barking about “keyword optimization.”

You’ve thrown every SEO trick in the book at it, but none of it’s working like it used to. And now you’re stuck asking yourself, “Is ranking on page one even as important as everyone says?”

Here’s the truth: you’re playing a game that no longer works.

It’s time to explain to your CEO and CFO why moving beyond SEO is the smarter choice.

In our latest post, we break down why the old strategies are failing—and what to do next. Read it now.